
opurium
Living Air Purification
Better sleep, improved focus and healthier living, Opurium is the only air filter that works with nature.
75%
of UK homes are polluted
90%
the amount of time you spend indoors
CO2
levels rise dramatically indoors
Why Opurium?
Photosynthesis
Shown to be as effective as 15 spider plants. Reducing this much carbon dioxide has huge benefits to your cognitive performance and recovery
Living Nature
Combining living algae and air purification into one calming system designed to reconnect indoor spaces with nature.
Designed
Crafted using real wood and glass. Engineered to compliment the spaces that mean most to you.
Ugly by Design
Soulless and clinical. Even industry leaders like Dyson produce plastic boxes with big grills that require expensive filters. Bought with good intentions they get pushed aside. Unloved.



Designed To Be Seen
Opurium is designed as a refined interior object rather than a traditional appliance. Every material has been carefully selected to bring warmth, softness and timeless design into modern living spaces.



Wellbeing Starts Indoors
Indoor spaces trap airborne pollutants whist carbon dioxide levels rise dramatically throughout the day, contributing to tiredness, poor concentration and disrupted sleep. Opurium is the only air filter that can fix this, by working with nature.



Nature Is Our Best Teacher
After dirty air is filtered of particulates such as pollen, some of that air silently bubbles into the biome of algae. This two-step process is unmatched performance. Symbiotic, and biophilic, Opurium marries nature and technology.






Ambient Feedback
Opurium is smart. Working like Whoop for your home, it helps you understand your indoor air in real time, bringing awareness to something usually invisible and overlooked. Track CO₂ levels and watch them change throughout the day. From overnight build up in bedrooms, to busy family evenings, working from home, cooking, or simply closing the windows, Opurium helps you understand how your home responds to everyday living.

An integrated light ring follows a gentle day and night cycle, designed to support the algae within optimal growing conditions while creating a soft ambient glow.
Inside the glass vessel, living algae utilise photosynthesis while tiny air bubbles pass through the solution, allowing carbon dioxide to interact naturally with the living system.
Crafted from premium walnut, the solid wood base houses the HEPA filtration system and electronic components within a refined, furniture inspired design.
Alongside the living algae system, a portion of airflow is redirected through HEPA filtration designed to help capture PM2.5 particles and reduce common indoor VOCs — performing the same core purification role as traditional air purifiers.
Cleverly Designed
Our product development team has carefully considered every detail of Opurium, from airflow and filtration to lighting, materials and usability. Each component has been thoughtfully integrated to create a system that balances performance, wellbeing and refined design within modern interiors.
About Us
Opure was founded by Andrew Crispin and Joshua Houston to create a better looking, more natural approach to air purification. Andrew leads the brand and marketing, while Joshua focuses on the technology behind Opurium. The team also works closely with the product development specialists at Vivid Nine, who support the design and engineering of the product. Together, the team is building a premium air purifier designed for modern living.
Andrew Crispin
Marketing Lead. Validation Research. Brand Strategy

Joshua Houston
Tech Lead. Business strategy. Operations

Dr Emma Mckechnie-Welsh PhD
Plant science academic providing expertise with algae.

Vivid Nine
Design partnership with Jonathan & Terje

Registered Address:
63 Whiting Street,
Bury St. Edmunds,
England,
IP33 1NP
© 2026 Opure Organic Ltd. All rights reserved.
